Rolex / Patek Philippe at The Shops At Crystals
Client: LV Luxury Jewelers
As Rolex and Patek Philippe maintain their brand identity as makers and sellers of luxury timepieces, their customers must experience the same level of quality and luxury while in their shopping experience. When Aptus was asked to design a retail space to offer top quality watches and jewelry, they knew that the architecture of this shopping environment would need to reflect the luxury that the customers come to expect of the timepieces on display. Working closely with the in-house designers for these two brands, Aptus helped execute a buildout that reinforced the aesthetic and identity of these brands, including monumental millwork elements and exquisite floor and wall finishes.