Client: Yeti Coolers
YETI is transforming the space located at the six corners of Milwaukee, Damen and North Avenue in Wicker Park into a showcase for the highest quality and nearly indestructible coolers and drink holders the world has to offer.
YETI Coolers has a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break.
Their new space will reflect that mission, and include elements that mimic their dedication to enjoying the outdoors with your favorite food and drinks.