YETI Retail Store
Taking over a space that had once held the historic Double Door bar and music venue, YETI has transformed a space located at the six corners of Milwaukee, Damen and North Avenue in Wicker Park into a showcase for the highest quality and nearly indestructible coolers and drink holders the world has to offer. Working in conjunction with Lake|Flato, Yeti’s corporate branding firm, the design team committed to respecting the past heritage of the building and the area by developing a retail experience that showcased both YETI’s products and their lifestyle features. Included at the front of the store is a coffee and wine bar, nodding to the pedestrian-heavy street life that exists in this area. A display platform in the center of the store serves both to display some of their larger products, but also allows YETI to stage modest music and spoken word events. The history of the building shows through in the exposed brick and cast-iron columns, as well as the original Double Door Music Venue marquee, which is given pride of place at the front of the store, reminding visitors of the heritage of this building and this neighborhood. Both the Milwaukee Avenue and Damen Avenue exposures are activated, allowing the space in the store to feel open and connected to the city outside.